The importance of authenticity in cultural tourism Essay

The importance of receivedity in cultural touristry - Essay ExampleThe danger posed by cultural tourism is that grow may be lost. This is because the culture of the tourists and the culture of the natives may become intermingled, and there is no authenticity left. According to the view of those who coin the term hyper-reality, the firmness of purpose is that the distinction between inauthenticity and authenticity argon collapsed. Therefore, authenticity is lost, and redefined according to a new paradigm that includes the mixing of tourist culture. This is obviously detrimental to the native populations, whose culture and rituals have been passed down from one generation to the next, and have a profound interest in keeping their culture alive.A nonher danger is that native lot may be exploited through inauthentic cultural shows. A heartfelt example of this is the Maasai people who were on display at a Kenyan ranch owned by a wealthy Briton. The Maasai people put on a show for th e wealthy visitors, and lived in mud huts on the property. They were not allowed to interact, and they were treated as one might treat animals in the zoo strictly for display and entertainment. While the wealthy British people who viewed this spectacle politely clap, the Maasai atomic number 18 being stereotyped and humiliated. This is clearly the wrong way to go about cultural tourism. On the other hand, interactive experiences, where tourists immerse themselves in native culture, is authentic and allows natives to display their culture with pride. Other authentic displays of native rituals, such as the Balinese, who perform rituals not for the entertainment of the people but for the worship of their gods, is another good way for the natives to retain their culture while teaching tourists about the same. This paper will explore the theories behind cultural displays, why authenticity is important, what obstacles there are to authenticity, and will make a recommendation based on th ese findings. A theoretical discussion of authenticity and culture in tourism Authenticity in culture tourism takes place on a variety of planes and is impacted by a variety of things. Wang et al. (1999) posits that authenticity in cultural tourism is complex. The antecedent for the complexity is because authenticity may be either defined as objective, inferential or existential. Objective authenticity comes from the ability to judge authenticity in an objective manner. Therefore, even if the tourists feel that something is authentic, it may nevertheless be inauthentic if it is objectively judged to be so. Constructive authenticity, on the other hand, means that objects are judged to be authentic by shifting standards, according to power structures, points of view, beliefs or perspectives. Therefore, constructive authenticity cannot be objectively measured, as it is a relative standard, contextually unconquerable and ever-evolving (Wang et al., 1999, p. 351). Moreover, cultural h eritage may be politicized, in that heritage may defined or re-defined to serve national needs. Such is the case in China, and this contributes to constructive authenticity as well (Sofield & Li, 1998, p. 364). The third way that authenticity is defined, according to Wang et al. (1999) is existentially. This means that the person feels self-actualized while viewing these cultural items, and, basically, the