Final Paper Essay

Target corporation is one of the biggest retailers there is out there, bringing in an estimate of $74 million dollars a year in revenue. Majority of Target revenue is earned during the busiest time of the year, which are Black Friday and holidays. Target has had a huge positive reputation because of the â€Å"Expect More Pay Less† promise and giving 5% back to the community. However, Target has been going through some hard times because of the Target breach that occurred during the holidays of 2013. This research paper will focus first on introducing the Target breach and how it has affected the company and what the company has done to fix the problem. Moving forward, I will focus on internal controls that Target could have applied and summarizing everything towards the end. Target Breach & Internal Controls Target Corporation is a well known and respected retail store out there. Target is a corporation that buys goods from manufactures at a purchase discount price and reselling it to consumers in a higher price to make a profit. Target has brought in revenue of $74 million dollars a year and continues to grow every year. However, Target has gone through some hard times with the Target breach that just occurred during the holidays of 2013. Consumers have had a hard time trusting their card readers and loyalty and sales have been dropping ever since. The question that is now in the air is what internal controls that company had during this breach and what could they have done to avoid this breach that just occurred. To begin with, the company was running perfectly and driving outstanding sales until the company and guest found out that they had a breach, also known to the community as the â€Å"Target Breach. Target corporation confirmed that a major data breach occurred between Black Friday and December 15, 2013, which includes many of the most important shopping days of the year† (Edelson, 2013). Ever since the Target breach, the company’s reputation was hurt, consumers were not confident about shopping, and are afraid of using the card readers at the stores. Later in time, after the breach was announced, the company had given further information on how the breach affected the people. It is believed that the breach affected roughly 40,000 card devices at store registers, which could mean that millions of cardholders could be vulnerable, according to the people familiar with the incident† (Sidel, 2013). On top of the 40,000 card devices being affected, 40 million people’s credit card and debit card information was stolen. The CEO of Target Corporation later released to the press and announced that personal information such as address, names, phone numbers, and e-mail address were also taken from the Target system. After reading about the Target breach, being an assistant manager for Target, and hearing about the tragic that has been caused, I remember feeling upset because of the way the company was going to be affected. However, it also reminded of the internal control concept that was thought in class. There was a lot of fraud involved with the Target breach, which is something that occurs when it comes to intern control. â€Å"Fraud refers to any act by the management or employees of business involving an internal deception for personal gain. Fraud may include, among other acts, embezzlement of business cash, theft of assets, filing false insurance claims, filing false health claims, and financial statement fraud† (Ferris, Wallace, Christensen, 2014, pg. 314). With the Target breach, you are able to see the fraud triangle concepts, which consist of pressure, opportunity, and rationalization. Being employed by Target, that concept came into mine when reading the article because there was an e-mail sent to management about believing that an employee that worked with the POS (point on sale) system had a lot of inside information within the system. The pressure was there to get information from the POS system and rationalization was involved when they knew that they can get credit card information. The opportunity occurred when they knew the busiest time of the year was going to be Black Friday and majority of the sales are driven in that day. From all that has occurred it is not clear what internal controls Target had in order to avoid this situation. Internal controls are important when it comes to businesses in order to avoid situation like the Target breach. There are two parts that I believe that important when it comes to internal controls, which are prevention control and detection control. A â€Å"prevention control is intended to deter a problem or fraud before it can arise† (Ferris, Wallace, Christensen, 2014, pg. 316). Target should have followed the prevention control with the POS system in order to avoid the Target breach. A â€Å"detection control, on the other hand, is designed to discover any problems or fraud shortly it arises† (Ferris, Wallace, Christensen, 2014, pg. 316). Target followed the detection control after the problem of the breach was brought and took justice in their own hands in order to fix the problem. The first thing Target did was post a prominent message on its Web site, â€Å"Important notice: unauthorized access to payment card data in the U. S. stores. † The message linked to a letter alerting customers that a breach occurred and outlining steps Target is taking to a voice a recurrence† (Edelson, 2013). Another step that Target has taken is bringing justice for the information was that was stolen out of their systems. Target had invested $5 million dollars into a multi-year campaign in order to stop phishing scams (Target, 2013). â€Å"Target has longstanding history of commitment to our communities, and cyber security is one of the most pressing issues facing consumers today,† said Steinhafel. â€Å"We are proud to be working with three trusted organizations-the National Cyber-Forensics and Training Alliance (NCFTA), National Cyber Security Alliance (NCSA) and Better Business Bureau (BBB)- to advance public education around cyber security† (Target, 2013). Target has gone to long measures to protect the information of the guest and reinsure loyalty by offering ProtectMyID, which keeps track of credit reports, monitoring, and identity theft (Target, 2013). As an apology to the guest, Target offered a 10% off discount to all guests which were a huge success for the company but numbers of transactions was cash paid. Being an employee for Target, we are still determine to follow our core roles, continue delivering the â€Å"Expect More Pay Less† promise, and delivering an excellent shopping experience for our guest in order to continue driving profitable sales and guest loyalty. In order to avoid this situation and detect the problem ahead of time, Target should have incorporated the following elements that are designed for prevention and detection controls. The first element is establish clear lines of authority and responsibility, which is giving authority to a supervisor or manager but also evaluation their consequently to companies policies and rules. Implement segregation of duties, â€Å"requires that when allocating various duties within the accounting system, management should make sure that no employee is assigned too many different responsibilities† (Ferris, Wallace, Christensen, 2014, pg.317). Hire competent personnel, which the company sees if that person has the education and qualified skills to perform that job. Use control number on all business documents, which is having all important documents with control numbers. Develop plans and budgets, which is having a plan and budget in order to bring the company forward. For example, the $5 m illion dollars that were invested in the anti fraud software in order to bring guest loyalty back. Maintain adequate accounting records, which is making sure that the company has the most recent accounting records. For example, the number of fraud claims that were reported under guest bank statements in order to reinvers their money back. Provide physical and electronic controls, is locking their doors or important files to prevent theft, which should have happened with the POS system. Conduct internal audit, â€Å"is a company function that provided independent appraisals of the company’s financial statement, its internal control, and its operations† (Ferris, Wallace, Christensen, 2014, pg. 319). In conclusion, we are able to see how the company was impacted from the breach that had occurred and the actions that the company has taken in order to fix the problem. People information had been stolen and finances have been tampered through it. We are able to see how internal controls play an important part when it comes to finances, accounting, and to businesses such as Target. If the proper elements and procedures had been applied with internal control I am sure that all of this could have been avoided or reduced.

Intro of duality in dr

The upper class and the middle classes were very concerned about morality, money and appearance, since they wanted to keep a high respect among their friends, and declassify themselves from the lower level of society. This meant that every ‘respectable' person belonging to these social classes had to conform to social standards and to the ideas of virtues, ethics, charity and respectability. So they built another personality, behind which they hld their true characters, keeping their instincts and real preferences secret.Women were considered innocent and pure creatures that had to spend their lives at home and depended on the men M members of the upper classes used to hide the fact that they indulged in forbidden' activities and desires, such as prostitution, opium, drinking and gambling, but at the same time they supported this moralizing trend: this brought to an atmosphere of hypocrisy which is quite difficult to make out the border between the true and falsity, real intent ions and hidden opinions.The author of ‘The Strange Case Of Dr. Jekyll and Mr. Hyde' Is Robert Louis Stevenson. He was extremely Interested in the theme of duality. Stevenson was a Scottish novelist, poet, essayist and travel writer. He was born on November 13th 1850 and died on December 3rd 1894. To understand fully where Stevenson was brought up, its necessary to understand that there are two parts of Edinburgh, on one side there is New Town, which is posh, respectable, religious and polite.On the other side of Edinburgh, It's more to the dark and lald- ack style and the society is classed very low. These two aspects contrast each other and make a deep impression of his fascination of duality in the human nature. Stevenson suffered from nightmares and had numerous health problems. One of his childhood nightmares Inspired him to write about ‘Dr Jekyll and Mr. Hyde this Is because he believes that there Is good and evil In every character. The theme of duality runs throu ghout the whole book and is revealed in several aspects.

Nineteenth Century: the Beginning of Modern Europe

Modern Europe started at the opening of the nineteenth century which brought a lot of changes to Europe. The ambition to colonize territory grew stronger in order to support the increasing needs for raw materials. Capitalism abolished feudalism and many Europeans ventured to make a living in the New World. These unrests was the result of the industrial advancements like the introduction of big steam ships and the opening of two major canals that bridged oceans and made traveling efficient. However, unrest was not just felt in Europe but also in the colonies. The opening of the two major canals opened up the colonies to the ideas of the social contract philosophers and these triggered the colonies to seek independence from the mother country. However, the old view of racial superiority and manifest destiny seemed to decline. The slave trade was abolished. However, in nineteenth century Europe, major imperialist still did not desire to get loose of their colonies and the competition to discover and colonize seemed renew. Many battles were fought between countries specifically Britain, France, Spain, Portugal and Germany regarding disputes between territories. Yet, many European statesmen in the nineteenth century had already expressed unwillingness to support further expansion and agreed to ultimately grant liberty to the colony. Moreover, the nineteenth century was also the start where women asserted their right s to suffrage and many privileges that only men held in the past. Nineteenth century was the stage where meaningful transformations in women occurred. Society started to acknowledge the contributions that women brought to the society. Women started to unraveled themselves and freely spoke their ideas unlike in the sixteenth century where women used to employ male names in order to persuade the society to hear their ideas just like the case of the Bronte sister. Moreover, in the nineteenth century, the church became less and less powerful. Church -derived morality were already unpopular. Morality in the nineteenth century appeared to be no longer derived from religious affiliations but to social groups where a person belongs. Science had also improved a lot. Many discoveries further improved the lives of many European. Standardizations of measures were also instituted. The British had claimed the suppose position of the prime meridian were standard time will be calculated. The start of the nineteenth century was also the start of modern Europe. This is the time where totally deviant ideas were observed to have begun, flourished and grew. This is also the time where Europe started to take on new identities and became open to the view of other races.

English Essay Example | Topics and Well Written Essays - 250 words - 24

English - Essay Example At the same time, it is impossible to pretend he is not heading for disaster since the opening lines announce his death within the year. Red rose petals were a recurring theme throughout the movie. They were a symbol of control and power over Kevin Spacey. In their first form, his wife is seen tending to her roses with matching garden gloves and shears. They then morph into a symbol of power that a high school girl has over his sexual desires. At the end of the movie, roses are presented in a controlled environment by being putting in a vase. Also, the roses in this movie were the color of blood, which matched the murder at the end of the movie. The sets also related the controlled environment in which this family lived. The house was pristine inside and out with expensive couches, trendy dà ©cor, and the presence of white and blue being the most common. Jane’s room was the only room that used a warm color, red, and represented that she was the only character that was able to voice her unhappiness with the entire situation. Her father did not voice his discontent directly through speech, but more so through actions. The mother did not even realize her unhappiness until she found herself having an affair with a rival real estate agent. Even though Jane was able to voice her discontent, her complaints often went unnoticed as the gripes of a moody teenage. In essence, all of the characters were held in a vise of emotional numbness until Kevin Spacey’s

Motivative hot topic Essay Example | Topics and Well Written Essays - 500 words

Motivative hot topic - Essay Example Therefore, in the next few years, how managers recognize and meet the needs of their staff is going to be essential in talent retention. A challenge rises from if there is no money to improve their salaries and wages. However, money is not always the most effective motivator and, although it may provide a boost for workers in the short-term, there are other influencers that are more powerful in the long term, such as career advancement, recognition, and praise. Indeed, the chance to lead projects, attention from management, and praise from management are potentially more effective than a pay rise or cash bonuses. SMEs have a big opportunity to involve their staff in business development, for example by sharing how the enterprise is progressing with their employees and seeking for their input in business decision making. Appreciation and recognition are also vital, although this is dependent on the personality of employees. Thus, management will have to ensure that they know their employees personally since some employees may not like being in the spotlight, while others like public appreciation. The internet company Cloud Reach faced a similar issue during their initial years of operation, at which point they decided to motivate their employees by making the company a fun place to work. With some 60 staff, the company was voted as one of the best companies to work for in 2013. This shows that staffs work for a company where they are fulfilled, happy, and where they can be part of an exciting project. In this case, the team of workers are involved in developing the core values of their firm with promotion of personal growth, respect for individual workers, and the ability to share opinions. Therefore, for a company seeking to motivate its employees in the absence of cash for a pay raise, there are two major strategies that can be used; The first solution would be to involve the staff in decision making by

EMPLOYEE RELATIONS-Triad unions Essay Example | Topics and Well Written Essays - 1000 words

EMPLOYEE RELATIONS-Triad unions - Essay Example In addition, some unionized workers tend to view the employer in bad light, while others adopt more critical tendencies of management strategies and processes. These issues normally impede their chances of being responsible; gaining experience within the organization; and being productive in the workplace for mutual benefit. Research shows that companies with unionized employees incur up to 40% more in terms of running costs than for non-unionized organizations (Sengupta, 2008). This cost may not encompass additional expenditures arising from subsequently negotiated terms in unionized worker reimbursements or benefits. According to OLeary (2013), the running costs of unionized organizations are far greater due to the necessity of more workers to needed to handle different job designations to conform to regulatory systems requiring specialization, for instance. As Thornthwaite and Sheldon (2012) have noted, unfair labour practice cases brought about by trade unions injure the employer’s image and erode the organization’s good will. For instance, immediately a case is filed, responsible trade unions dispatch their representatives to the employer to carry out investigations. At this level, the whole workforce will be aware of the supposedly wrong practices that have taken place within their workplace or organization (Ross, 2013). Then, in the event that the case is not resolved, the union will engage the employer in long-drawn legal battles. Making arrangements for and carrying out a court process will cost the organization tens of thousands of dollars in attorneys’ fees, plus the lost resources of gathering the evidence. Unionization of employees disenfranchises organizations of their right to managerial control (Sengupta, 2008). This is especially true considering that unionized organizations grapple with the problem of political and legal interference from the government. Government agents will carry out excessive monitoring of

Carter's brand Essay Example | Topics and Well Written Essays - 1250 words

Carter's brand - Essay Example Most of the families have two wage earners. In general, Carter's is focused on three different markets namely infants, toddlers, and preschoolers. (Carter's Company Profile, 2006). Strategy Statement. Be in one of the most highly rated industries for stability and success, Carter's offers a high quality clothes to everyone who wants excellence for their children. It is advantage is that Carter's meets the requirement of wide audience marketing fashion made of high quality materials. The high quality materials are the main criterion for Carter's. It does not want to reduce costs of production as it can worsen quality of goods (Caster's Inc, 2006). Recommended Message Strategy. In order to compete on the market, Carter's can implement new product line based on natural materials only for those who are health conscious and are willing to pay for natural fabric and dyes. This strategy will help to create a core of loyal supporters and repeat buyers. The target audience of Carter's will not be changed greatly, although Carter's can attract high income market segment that can afford high quality baby clothes at high price. This new line will help to penetrate to new market and create a strong target audience. The sales strategy is to build and open new locations on schedule in order to increase revenue. This strategy will help to overcome possible demographic changes and attract new market segment in order to sustain strong brand and market image as a leader in the USA baby clothes and apparel for fashionable youngsters SWOT ANALYSIS Strengths 1. Brand Recognition. Carter's brand creates a complex bundle of images and experiences in the customer's mind. It represents a promise about a high quality children clothes and the latest fashion designs. Carter's brand recognition helps it to differentiate the company's offering from all others. Customers integrate all their experiences of observing, using, or consuming children clothes with everything they hear and read about it (Carter's, Inc. Reuters, 2006). 2. Brand Equity. Brand equity represents the added value that accrues to a product as a result of Carter's prior investments in the marketing of the brand. Brand equity is thought of as an asset representing the value created by the relationship between the brand and customers over time. The stronger the relationship, the greater the equity. For example, the value of Carter's has been estimated to run in the billion of dollars (Caster's Inc, 2006; Fill, 1999). 3 Stable Financial Growth. Carter's retail value is about $17 billion, and expected to jump up to $20 billion by 2010. Also, "total wholesale sales increased $8.4 million, or 9.3%, to $99.0 million in the first quarter of fiscal 2005 from $90.6 million in the first quarter of fiscal 2004" (Quarterly Report: Carter's, 2005.). This tendency shows that Carter's is able to react to changing economic conditions and increase sales volume which is about 17.0% a year (Caster's Inc. Hoovers, 2006). 4. Technological Innovations used by Carter's include Internet marketing. Internet marketing has a wider possibility than traditional marketing. For instance, Carter's uses bolt-on systems based on the addition of an e-business system as a value added service to existing supply chains. These types of B2C systems are common among retailers like Carter's and help to attract more customers and

Strategic management of SMEs Essay Example | Topics and Well Written Essays - 1250 words

Strategic management of SMEs - Essay Example The choice of a competitive strategy helps a firm navigate the competitive environment that defines one’s business. This paper concerns with unraveling the sources of comparative advantage among firms. Comparative advantage regards having the ability to satisfy a market in the best way than any other firm. In addition, the paper shall unravel how strategic management influences SME’s. Segmentation differentiation is a useful competitive strategy for an SME. Segmentation differentiation differs with differentiation in terms of product making. This is because segmentation differentiation concerns with dealing a specific market segment (Julien 2003, pp. 230). In this case, a business studies a market segment and determines different factors that define its existence. For instance, the business studies the general preferences and needs of a given market. In addition, a SME studies the aggregate income levels of a market segment towards determining the price and quality level demanded by a particular market segment. This strategy differs from the idea of approaching a market in its whole form because a firm makes the risk of targeting a single market. There are, however, several benefits of choosing a given market segment. To begin with, an SME has the high chances of exhausting the market. Once consumers are satisfied from particular services, they are highly likely to manifest customer loyalty even in cases whereby new competitors enter the market. Innovation occurs in tests of produced uniqueness that a firm has in a poll of competitors. It is crucial to highlight that innovation is a traversing concept that may occur in every level of the supply chain. To begin with, it is essential to examine uniqueness in production. Innovation in production regards using the available resources to produce that does not exist in a market. It also concerns with designing a production process that carets efficiency in terms of time and costs.

Economics of the the Coca-Cola Company Essay Example | Topics and Well Written Essays - 3250 words

Economics of the the Coca-Cola Company - Essay Example Within each category there are several product lines for example under Juices there are concentrate, not-from-concentrate, frozen concentrate, pulp-free, fortified and flavored juice blends. The flagship product bears the same name as the company. Coca-Cola is not only the most popular and biggest-selling soft drink in history but also the best-known brand in the world (â€Å"Coca-Cola - Brands - Brand Fact Sheets,† 2011). Coca-Cola has got products all across the beverage products’ life cycle. The company has at its disposal immense resources – finance, human capital, distribution channel, and brand – to support research and development to continuously come up with new products and to see them through the resource-draining phases of the product lifecycle (the introduction and growth stages). Whereas on the other end of the product lifecycle, Coca-Cola has also been able to sustain its flagship brand as a cash cow at the maturity stage. Coca-Cola has one of the most effective, if not the best, marketing mix strategies that include: merchandising, product-placement, public relations, endorsements, sponsorships, exhibitions and most of all advertising. However, due to its continuous innovation Coca-Cola has had challenges when it comes to market cannibalization. This is manifested in different ways such as between two Coca-Cola brands or between the old retail distribution channels (shops, supermarkets) and vending machine. Even though the presence of numerous brands has stifled the growth of some of its products, the marginal benefits have been greater than the marginal loss for Coca-Cola in its multi-brand strategy. This strategy is referred to as a single-position strategy and it has worked for Coca-Cola because it is often easier and cheaper to introduce a new brand rather than change the positioning of an existing brand in the eyes of the consumer (Ries & Trout, 1986). 2.0. Market trends In a five-year forecast that uses 2009 as the base year, it is estimated that the global soft drinks market will experience a growth of 16.2% (Datamonitor, 2010). A large part of this growth will be as a result of the rapidly growing functional soft drinks (FSD) market that consists of sports drinks, energy drinks, enriched drinks, smoothies, ready-to-drink (RTD), iced tea and dairy drinks. Not to be left behind, Coca-Cola has actively been engaged in expanding its product offerings in this market. Sports and energy drinks are the two most recognizable and successfully established sub-categories within the overall FSD market. According to Lewis (2009) health, convenience and premiumization are the three leading megatrends driving the global soft drink market forward. This implies that the soft drink market still has a lot of potentials to innovate with truly unique products that offer genuine and proven health benefits across demographics and consumption occasions despite the global economic downturn. Consumer behavi or is a function of the product, the consumer, his social environment, the competing products and the brand marketing strategy. Coca-Cola’s strength has been how it communicates its brands and how consumers perceive those brands relative to other competing brands in the marketplace.

Analyze Alternative Exchange Rate Regimes Essay Example | Topics and Well Written Essays - 500 words

Analyze Alternative Exchange Rate Regimes - Essay Example Flexible exchange rate constantly moves back and forth. Most of the country of the world keeps US dollars as a reserve currency against their own money. When we mean flexible exchange rate of a country’s currency, we denote its value with reference to US dollar. Change of international value of the dollar will affect the exchange rate of country’s currency against the dollar. There is no perfect model (Wray, 2011) to predict the movement of international value of US dollar. There is no perfect model that can predict exchange rate of a country’s currency against US Dollar. Flexible exchange rate has advantages; independent monitory policy, promotes economic development, promotes international trade, and increases international liquidity. Government operating with flexible exchange rate does not undertake responsibility of currency conversion. Government does not need to fear that it will run out of foreign currency reserves. In case of using flexible exchange rate monitory policy of the country is not limited or affected by the economic conditions of other country. Thus, it promotes economic development leading to full employment. Since, government does not control the exchange rate, restriction on international trade is removed which contributes to free moving of capital among countries. Flexible exchange rate removes the necessity of keeping foreign exchange reserves thus, increases international liquidity of the currency. In a fixed exchange rate system, the currency has a target rate based on other currency or basket of other currencies (Wray, 2011). This is how government is controlling value between two currencies. If the government let the currency float it can trigger domestic inflation. Government will be printing paper money, and its monitory policy will be affected, as well as the job market. When export and import elasticity is extremely low (Wray, 2011),

IQ and Birth order Essay Example | Topics and Well Written Essays - 1000 words

IQ and Birth order - Essay Example Inï ¬â€šuence of birth order on the character traits individuals The personality of individuals is affected by among other things their birth order in their families. Conducting a study among 361 siblings from diverse family backgrounds (Melissa.M. 2007) found out that birth order has an influence in the personality traits of an individual in a family. Writing a report on their study findings they concluded that age as a signiï ¬ cant effect on extraversion with younger siblings being more extraverted than the older ones. Closely related to this assertion, are the findings of Ernst and Angst (1983), writing on younger siblings being more extraverted in terms of sociability compared to older siblings. On his part (Sulloway, 1996), alludes that if siblings are to employ their character so as to seek favors from their parents, then parental investment, is increased in extraversion in the younger kids in the family. This in turn leads to competition for attention by the siblings, thus causing siblings rivalry. This amplified extraversion amongst the young siblings protects them from their older siblings hence they are able to assert themselves with much ease. Ahmed M. Al-Khalek and, Richard Lynn (2007) from the University of Kuwait also conducted a study on Intelligence, family size and birth order on about 4643 individuals and also mentioned a correlation between I.Q and the birth order of an individual in their families. Discussing the findings of the study, they realized that children in larger families were more likely to have lower IQs than those from smaller families. However, this finding is in conflict with Zajonc’s con?uence theory and Blake’s dilution theory t hat expects the relationship between family size and intelligence to apply uniformly across all human societies. In addition to this, there was no prove found to support the earlier findings from United States and Europe,that birth order affects the IQ levels of children, where older siblings tend to have higher IQs than the younger ones. It did confirm that there was a positive association between birth order for ages that are below eleven years. Ahmed M. Al-Khalek and, Richard Lynn (2007) also found out there is very minimal effect on an individual’s intelligence and the attention they receive from their parents as whether younger or older than their siblings. Results indicated a very high probability of relationship between family size and intelligence as most intelligent couples had a smaller number of children (Lynn, 1996). It’s also probable that older siblings tend to have relatively lower IQs than their younger siblings, a fact that could be attributed to the a ge of the parents that could also have an effect on their kids. Closely related to this, is the fact that elder mothers are at higher risk of giving birth to babies that have less weight. This condition is often associated with lower intelligent levels. This confirms an earlier assertion by Aliya, Jolly, Ehiri, and Salihu (2005)who confirmed a relationship between later births and the consequent outcomes associated with the

Noblest Roman of All Essay Example for Free

Noblest Roman of All Essay The noblest Roman of them all, according to Marc Antony, was Brutus one of the conspirators who stabbed Caesar to death. The note of regret here is ironic, to say the least, because Antony raised the army which has destroyed Brutus. Thats what brings me to say Marcus Antonius is in fact the actual Noblest Roman of them all. Brutus and his group of conspirators brutally murdered Caesar, whom Antony was very loyal to. Yet after the conspirators were killed Antony praised Brutus, not curse him as others expected him to. He believed of all the conspirators, only Brutus thought of the common good, and had honest intentions toward the general populace. The rest merely envied Caesars greatness; Brutus thought it a real threat to the Republic. He recognized Brutus as an honest man who was blinded by others with bad intentions. And in my opinion it takes a noble man to recognize another noble man. Marc Antony was not a man of many weaknesses but, if you had to pin one on him, it would have to be that his name wasnt as prestigious as some of his predecessors. Marcus Brutus was a very popular man, because, he was basically Caesars right hand man. Some would argue that No one would know Caesar better than Brutus, but that didnt stop Antony. Even though he wasnt as popular as Marcus Brutus, he somehow swayed the crowd in his favor. One of Marc Antonys greater strengths was his oratory skills. He was a great orator and he used that to his advantage. He had a penchant for superlatives. The noblest Roman of them all directly echoed The most unkindest cut of all . In effect, he paints Brutus, at different times, both as a villain and as a superlative Roman. In both cases, Antony is aware of the rhetorical necessities of the situation. Marc Antony was the noblest roman of all because he risked his life for an already dead man but he approached the beast without flinching. He put aside his fears to stand up for justice. He even paid his respect to one of the conspirators Brutus because even though he commited a heinous crime, Brutus was just confused, and Antony had enough wisdom to realize

Stages In The Selling Process Marketing Essay

Stages In The Selling Process Marketing Essay A popular approach to understanding the stages of the selling process consists of the six steps diagrammed in Exhibit 2.8: (1) prospecting for customers, (2) opening the relation ­ship, (3) qualifying the prospect, (4) presenting the sales message, (5) closing the sale, and (6) servicing the account. Although the selling process involves only a few distinct steps, the specific activities in-volved at each step-and the way those activities are carried out-can vary greatly de-pending on the type of sales position, such as missionary versus trade salesperson, and on the firms overall selling and customer relationship strategy. Consequently, a firms sales program should incorporate account management policies to guide each salesperson and ensure that all selling efforts are consistent with the firms marketing and relationship strategy. We will examine the raÃ…Â £ionale and content of account management policies in more detail in Chapter 4. The following discussion of the stages in the selling process also mentions some of the more common account management policies used to direct sales representatives. Prospecting for Customers In many types of selling, prospecting for new customers is criticai. It can also be one of the most disheartening aspects of selling, especially for beginning salespeople. Prospecting ef ­forts are often met with rejection, and immediate payoffs are usually minimal. Neverthe-less, the ability to uncover potenÃ…Â £ial new customers often separates the successful from the unsuccessful salesperson. In some consumer goods businesses, prospecting for new customers simply involves cold canvassing-going from house to house knocking on doors. In most cases, though, the target market is more narrowly defined, and the salesperson must identify prospects within that target segment. Salespeople use a variety of information sources to identify relevant prospects, including trade association and industry directories, telephone directories, other salespeople, other customers, suppliers, nonsales employees of the firm, and social and professional contacts. Telemarketing is used by many firms to find prospects. Outbound telemarketing in ­volves calling potenÃ…Â £ial customers at their home or office, either to make a sale or to make an appointment for a field representative. Inbound telemarketing, where prospective cus-tomers call a toll-free number for more information, is also used to identify and qualify prospects. When prospects call for more information about a product or service, a repre ­sentative attempts to determine the extent of interest and whether the prospect meets the companys qualifications for new customers. If so, information about the caller is passed on to the appropriate salesperson or regional office. The Internet is also proving a useful technology for generating leads to potenÃ…Â £ial new customers. While an increasing number of firms are soliciting orders directly via a home page on the Internet, many-particularly those selling relatively complex goods or services-use their Internet sites primarily to provide technical product information to cus ­tomers or potenÃ…Â £ial customers. These firms can have their salespeople follow up on techni ­cal inquiries from potenÃ…Â £ial new accounts with a more tradiÃ…Â £ional sales call.15 A firms account management policies should address how much emphasis salespeople should give to prospecting for new customers versus prospecting and servicing existing ac ­counts. The appropriate policy depends on the selling and customer relationship strategy selected, the nature of its product, and the firms customers. If the firms strategy is trans-actional, if the product is in the introductory stage of its life cycle, if it is an infrequently purchased durable good, or if the typical customer does not require much service after the sale, sales reps should devote substanÃ…Â £ial time to prospecting for new customers. This is the case in industries such as insurance and residential construction. Such firms may design their compensation systems to reward their salespeople more heavily for making sales to new customers than for servicing old ones, as we shall see in Chapter 11. A company that desires strategic partnerships will assign a specific salesperson to each ac ­count. Firms with large market shares or those that sell frequently purchased nondurable products or products that require substanÃ…Â £ial service after the sale to guarantee customer sat-isfaction should adopt a policy that encourages sales reps to devote most of their efforts to ser ­vicing existing customers. Food manufacturers that sell products to retail supermarkets and firms that produce component parts and supplies for other manufacturers fall into this cate-gory. Some very large customers may require so much servicing that a sales rep is assigned to do nothing but cater to that customers needs. In such circumstances, firms have special-ized their sales positions so that some representatives service only existing accounts, while others spend all their time prospecting for and opening relationships with new customers. Opening the Relationship In the iniÃ…Â £ial approach to a prospective customer, the sales representative should try to open the relationship by accomplishing two things: (1) determine who within the organization is likely to have the greatest influence or authority to iniÃ…Â £iate the purchase process and who will ultimately purchase the product, and (2) generate enough interest within the firm to ob-tain the information needed to qualify the prospect as a worthwhile potenÃ…Â £ial customer. An organizational buying center often consists of individuals who play different roles in mak ­ing the purchase decision. Thus, it is important for the salesperson to identify the key deci-sion makers, their desires, and their relative influence. Selling organizations can formulate policies to guide sales reps in approaching prospec ­tive customers. When the firms product is inexpensive and routinely purchased, salespeo ­ple might be instructed to deal entirely with the purchasing department. For more technically complex and expensive products, the sales representative might be urged to identify and seek appointments with influencers and decision makers in various funcÃ…Â £ional departments and at several managerial levels. When the purchase decision is likely to be very complex, involving many people within the customers organization, the seller might adopt a policy of multilevel or team selling. Qualifying the Prospect Before salespeople attempt to set up an appointment for a major sales presentation or spend much time trying to establish a relationship with a prospective account, they should first qualify the prospect to determine if he or she qualifies as a worthwhile potenÃ…Â £ial customer. If the account does not qualify, the sales rep can spend the time better elsewhere. Qualification is difficult for some salespeople. It requires them to put aside their etemal optimism and make an objective, realistic judgment about the probability of making a prof-itable sale. As one authority points out, the qualification process involves finding the an-swers to three important questions: Does the prospect have a need for my product or service? Can I make the people responsible for buying so aware of that need that I can make a sale? Will the sale be profitable to my company?16 To answer such questions, the sales rep must learn about the prospects operations, the types of products it makes, its customers, its competitors, and the likely future demand for its products. Information also must be obtained concerning who the customers present sup-pliers are and whether any special relationships exist with those firms that would make it difficult for the prospect to change suppliers. Finally, the financial health and the credit rat-ing of the prospect should be checked. Because so many different types of information are needed, nonselling departments within the company-such as the credit and collections department-often are involved in the qualification process when large purchases are made. Frequently, however, credit de ­partments do not get involved until after the prospect has agreed to buy and filled out a credit application. In these situations, company policies should be formulated to guide the salespersons judgment concerning whether a specific prospect qualifies as a customer. These policies might speli out minimum acceptable standards for such things as the prospects annual dollar value of purchases in the product category or credit rating. Simi-larly, some firms specify a minimum order size to avoid dealing with very small customers and to improve the efficiency of their order-processing and shipping operations. Issues re-lated to prioritizing customers are discussed in Chapter 3. Presenting the Sales Message The sales presentation is the core of the selling process. The salesperson transmits informa ­tion about a product or service and attempts to persuade the prospect to become a customer. Making good presentations is a criticai aspect of the sales job. Unfortunately, many sales ­people do not perform this activity very well. Past studies have discovered that 40 percent of purchasing agents perceive the presentations they witness as less than good. In a recent sur-vey of purchasing executives, the following five presentation-related complaints were among the top 10 complaints the managers had about the salespeople with whom they deal: Running down competitors. Being too aggressive or abrasive. Having inadequate knowledge of competitors products or services. Having inadequate knowledge of the clients business or organization. Delivering poor presentations.17 One decision that must be made in preparing for an effective sales presentation concerns how many members of the buying firm should attend. Since more than one person is typically involved in making a purchase decision, should a sales presentation be given to all of them as a group? The answer depends on whether the members of the buying center have divergent attitudes and concerns, and whether those concerns can all be addressed effec-tively in a single presentation. If not, scheduling a series of one-to-one presentations with different members of the buying group might be more effective. In many cases, the best way to convince prospects of a products advantage is to demon ­strate it, particularly if the product is technically complex. Two rules should be followed in preparing an effective product demonstration. First, the demonstration should be carefully re-hearsed to reduce the possibility of even a minor malfunction. Second, the demonstration should be designed to give members of the buying center hands-on experience with the prod ­uct. For example, Xeroxs salespeople learn about their clients office operations so they can demonstrate their products actually doing the tasks they would do after they are purchased. Different firms have widely varying policies concerning how sales presentations should be organized, what selling points should be stressed, and how forcefully the presentation should be made. Door-to-door salespeople and telephone salespeople are often trained to deliver the same memorized, forceful presentation to every prospect. A person selling com ­puter systems may be trained in low-key selling, in which the salesperson primarily acts as a source of technical information and advice and does little pushing of the companys par ­ticular computers. The section later in this chapter on alternative selling approaches pro-vides additional insight on presentational approaches. Today, the proliferation of relationship selling has resulted in salespeople being called on to give more formal presentations to multiple members of a client organization. For ex ­ample, often selling firms may give quarterly or annual account review presentations to clients. These presentations typically involve the buying team and selling team as well as members of management from both sides. A firms policy on sales presentations should be consistent with its other policies for managing accounts. To formulate intelligent sales pre ­sentation policies, a sales manager must know about alternative presentation methods and their relative advantages and limitations. Space limitations of this chapter make it difficult to present a lengthy discussion of such issues. The interested student is urged to examine a personal selling textbook where a variety of sales presentation methods are discussed and evaluated in more detail. Closing the Sale Closing the sale refers to obtaining a final agreement to purchase. All the salespersons efforts are wasted unless the client signs on the dotted line; yet this is where many salespeople fail. It is natural for buyers to try to delay making purchase decisions. But as the time it takes the salesperson to close the sale increases, the profit to be made from the sale may go down, and the risk of losing the sale increases. Consequently, the salespersons task is to facilitate the client making a timely final decision. Often, this may best be accomplished by simply asking for an order. May I write that order up for you? and When do you want it delivered? are common closings. Another closing tactic is to ask the client to choose between two alterna ­tive decisions, such as, Will that be cash or charge? or Did you want the blue one or the red one? In B2B buying and selling, organizational buyers and other decision makers have had extensive training in buying and selling techniques and can identify manipulative closing techniques, so care should be used in selecting a natural way to ask for the sale. Servicing the Account The salespersons job is not finished when the sale is made. Many types of service and as-sistance must be provided to customers after a sale to ensure their satisfaction and repeat business. Excellent service after the sale bolsters customer loyalty and fosters long-term relationships with customers. But this is another area in which some salespeople do not perform well. One consultant estimates that when a customer stops buying from a com-pany, about 60 percent of the time its because the customer thinks the selling firms sales ­people developed an indifferent attitude after the product was delivered.18 The salesperson should follow up each sale to make sure no problems exist with delivery schedules, quality of goods, or customer billing. In addition, often the salesperson or members of a sales team supervise the installation of equipment, train the customers employees in its use, and ensure proper maintenance in order to reduce problems that may lead to customer dissatisfaction. This kind of postsale service can pay great dividends for both the salesperson and the selling firm, leading to the sale of other, related products and services.19 For instance, in many capital equipment lines, service contracts, along with supplies and replacement parts, account for greater dollar sales revenue and higher profit margins than the original equip ­ment. A firms selling and customer relationship strategy should dictate what type of postsale or ongoing service should occur. To truly understand the selling process, why successful salespeople do what they do, and how to most effectively manage their efforts, it is important to also understand how B2B customers make purchase decisions. After all, in relationship selling, the focus by the sales ­person and his or her entire organization is aimed at fulfilling customer needs and solving customer problems. Therefore, the next sections shift the focus of our discussion from the selling side to the buying side to examine the participants in the B2B buying process, the stages of this buying process exhibited by many organizations, and finally the nature of organizational buying situations.

Arthur Millers The Crucible Essay -- Arthur Miller Crucible Essays

Arthur Miller's "The Crucible" 'The Crucible' was written in 1952 by the twentieth century American playwright Arthur Miller (1915-.) Miller was born in New York and educated at the University of Michigan where he began to write plays. Most of Miller's plays are set in contemporary America and on the whole offer a realistic portrayal of life and society and the theme of self-realization is re-current e.g. John Proctor in 'The Crucible'. 'The Crucible' was the third play Miller wrote. It is a play about the Salem Witchcraft Trials of 1692 in Salem, Massachusetts. It was used as a parable for McCarthyism in America in the 1950s. Miller's play 'The Crucible' has recently been made into a hugely successful film that stars Hollywood actress Winona Ryder showing its enduring themes. The play concentrates on key figures of the trials: Abigail Williams, Mary Warren, John Proctor, Elizabeth Proctor and Reverend Samuel Parris. These were all real people trapped in the devastation of the time. The disturbing storyline powerfully depicts people under pressure and certain issues involved, Senator Joseph McCarthy; an important figure in the USA in the 1950's is mentioned somewhat in 'The Crucible.' For instance; a certain similarity between the Salem Witchcraft Trials and McCarthyism was the fact that they both failed to make a plausible case against anyone, both their colourful and cleverly presented accusations drove people out of their jobs (and in 'The Crucible') and their towns and brought popular condemnation to others. The persecution of innocent souls is apparent in both Senator Joseph McCarthy's work and of 'The Crucible.' McCarthyism was when all left wing views were arraigned for un-American activiti... ...his essay. The witchcraft trials in Salem were remarkable, mainly for the numbers involved. Before the witchcraft hysteria was over the girls had pointed the finger at hundreds of supposed witches, not only in Salem but also in places far apart such as Andover and Charleston. They even accused people they did not know e.g. Abigail accused Hales wife whom she had never met. By October 1692 doubts had set in about the girl's testimony. In December 1692 Governor Phillips appointed a new session of the Superior Court of Judicature to clear the jails, and issued a general pardon to all persons still under suspicion. By this time, however, nineteen people had been hanged, one pressed to death under a pile of rocks (Giles Corey) for refusing to speak at his own trial, and at least two more people had died in prison, bringing the number of deaths to twenty-two.

Government Censorship :: Internet Censoring Government Essays

Government Censorship Thesis: Government Censorship would damage the atmosphere of the freedom to express ideas on the Internet; therefore, government should not encourage censorship. The Internet is a wonderful place of entertainment and education but like all places used by millions of people, it has some murky corners people would prefer children not to explore. In the physical world society as a whole conspires to protect children, but there are no social or physical constraints to Internet surfing. The Internet Censorship Bill of 1995, also known as the Exon/Coats Communications Decency Act, has been introduced in the U.S. Congress. It would make it a criminal offense to make available to children anything that is indecent, or to send anything indecent with "intent to annoy, abuse, threaten, or harass" ("Stop the Communications ..." n.p.). The goal of this bill as written (though not as stated by its proponents) is to try to make all public discourse on the Internet suitable for young children. The issue of whether is it necessary to have censorship on the Internet is being argued all over the world. There are numerous homepages on the World Wide Web discussing this issue, or asking people to sign the petition to stop government censorship. The Internet was originally a place for people to freely express their ideas worldwide. It is also one of America's most valuable types of technology; scientists use email for quick and easy communication. They post their current scientific discoveries on the Usenet newsgroups so other scientists in the same field of study all over the world can know in minutes. Ordinary people use the Net for communication, expressing their opinions in the newsgroups, obtaining up-to-date information from the WWW, acquiring files by using FTP, etc. Censorship would damage the atmosphere of the freedom to express ideas on the Internet; therefore, government should not encourage censorship. In the Internet community, there is a large volume of technical terms. For this reason, it is first necessary to examine the terminology specific to Internet. The Internet is a world wide computer network. The "Net" is frequently used in place of Internet. In the words of Allison and Baxter, two experts on Internet Censorship at the Monash University, "the Internet is comprised of various digital media subsuming many of the distinct roles of traditional media" (Allison and Baxter 3). Electronic mail (email), which is one component of the Internet, approximates person to person letters, memoranda, notes and even phone calls.

Reflective Essay: The Writing Process -- Reflective Essay

"There is no greater agony than bearing an untold story inside you." - - - Maya Angelou, I Know Why the Caged Bird Sings   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the semester I have had to write a number of essays using a variety of techniques. Before college, I would write assuming that the only reader, or audience, would be my teacher. Composition helped me realize the many steps that are involved in the writing process from free writing to making a final copy. In order to create a good paper you need organize your ideas. Also, I realize what needs to be in a essay and what doesn’t.   Ã‚  Ã‚  Ã‚  Ã‚  I have improved in my writing but organization has been my problem, and even though I’ve made a progress. I still believe I have not fully succeed on this area but I’m going to improve on it. The process of using multiple drafts has improved me to over look on my mistakes. Before I would never go back and have someone else to revise on my papers. The most valuable lesson I have learned about the writing process this semester is mostly editing and revising drafts to lead to a perfect final paper. Able to write on college level, I am going let other people revise my papers. Then I can improve myself as a writer.   Ã‚  Ã‚  Ã‚  Ã‚  My favorite assignments was the rhetoric and advertising because it was something I have never done before. I found that describing the same scene in different circumstances was difficult because they all had a similar scene. I be...

Family Memoir: A Jobless Caregiver Essay

The sober statement that â€Å"we need to have a family meeting† foreshadowed bad news for several reasons.   First, we were not the type of family that had formal sit-down meetings.   We were casual, informal, and the very thought that news needed to be communicated around a table suggested that something bad or terrible had occurred.   Second, the tone with which the news was delivered was unusually stern and unsettling. Smiles were the rule in our house, laughter was contagious, and the look on my father’s face as he demanded the meeting was altogether foreign and fraught with trepidation.   If my father was worried then there was cause for worry among all of our family members.   Finally, as we sat down to the meeting, my father carried with him a pen and a small notebook. He opened the notebook as we took our places at the table and he clicked the pen to begin writing.   I glanced at the notebook and saw that he had written the words â€Å"monthly budget.†Ã‚   He set down the pen and said to open the family meeting that à  have lost my job and until I can find a new job we have to make some changes around here.† I was absolutely shocked.   We had never imagined my father without a job, we had always taken our comfortable standard of living for granted and then we were suddenly faced with the prospect of not having our basic needs met.   My mother cried and I waited to find out what would happen. In retrospect, this was probably the defining moment in my family’s existence.   It was a test for all of us, not simply for my father, and we all contributed to preserving the family despite the obstacles caused by an unexpectedly jobless caregiver.   At that meeting, for example, we set out a monthly budget for the family and then monthly budgets for the family members. All of us promised to make sacrifices until my father found a new job and it soon became apparent as we brainstormed how much money we wasted on a monthly basis.   We ate things that contributed little to our sustenance.   We rented excessive numbers of movies when other means for entertainment were readily available. What I learned from this intimate family tragedy, and the thesis of this family memoir, is that modern families spend far too much money and fail to properly plan for emergencies.   Providing for basic necessities, in short, is a far nobler goal than spending money for the sake of spending when little or no value is secured in return for this type of indiscriminate spending. The first thing that my father did, after assuring us that he would immediately begin looking for a new job, was to outline in his notebook the purchases that we could not do without.   He wrote down such things as rent, food, and electricity.   Rather than assuming these as fixed necessities, however, he instead asked how we might cut our expenses with respect to these expense categories. I admired my father for the way that he solicited or opinions as important members of the family unit, rather than dictating new rules and practices, and gradually we all began to come up with new ideas.   Food was an area where out family had effectively overspent for years.   In reality, human beings need nothing more than nutritional meals.   We promised to eliminate junk food from our   diet and to eliminate unnecessary trips to the local fast food restaurants and ice cream parlors. We needed, to be sure, nothing more than the grains, fruits, and vegetables that we all learned about in the elementary school’s food pyramid lesson.   My father calculated some eating practices on the notepad and it soon became apparent that we had been spending more on unnecessary dietary purchases than on necessary purchases.   Together, we calculated that we could save a significant amount of money by eating healthier and more simply.   The same conclusion could be drawn after examining our monthly electricity and leisure expenses. We all promised not to use the electricity for unnecessarily long periods of time and to reduce the purchases of movies and magazines when we could secure the same entertainment functions by playing existing board games or playing basketball outside.   It was a startling realization to discover that we spent a significant amount of money to entertain ourselves when we could have entertained ourselves without having spent a single penny.   It costs nothing, to be sure, to walk to the neighborhood park and shoot a couple of baskets.   It costs nothing to walk to the library and read more books than one might ever find in a commercial bookstore. This new set of experiences and the attendant realizations reminded me of something read as part of a school assignment in which a writer named Henry David Thoreau observed that â€Å"I see young men, my townsmen, whose misfortune it is to have inherited farms, houses, barns, cattle, and farming tools; for these are more easily acquired than got rid of. Better if they had been born in the open pasture and suckled by a wolf, that they might have seen with clearer eyes what field they were called to labor in. Who made them serfs of the soil?†Ã‚   (Thoreau 5). My family learned through deprivation what Thoreau learned more than a hundred years ago about life in a competitive world.   What we learned was that human beings create to a large extant their own financial dependence and that this painful cycle can be broken or tempered by living more basically.   That my father would find a new job within the next two months did not cause my family to forget the lessons learned; quite the contrary, these are lessons that are deeply etched   in my family’s collective memory and which are applied in our daily lives.   Life, in sum, is complicated by false needs and the failure to live simply and modestly. Works Cited Thoreau, Henry D. Walden. Ed. J. Lyndon Shanley. Princeton, NJ: Princeton University Press, 1971. Questia. Web. 7 June 2010.

Benefits of Carrot

Carrots provide varied health edges. It is nourishing and fibre-wealthy vegetables, regardless of whether you devour them entirely or in a fluid. The recovery strength of carrot juice has many, e.g., it can adjust glucose, alleviate blockage, combats against irritation, enhances the standard of eyesight, useful for the properly being of hair and skin etc. Inferable from their recuperating characteristics, they may beput in straightforward on wounds, swelling to speedy cured them. Here are a few medical advantages of carrot fluids.1. Advantages for the skin:- For those who have a background marked by skin issues, add carrot drink to your daily food. A considerable quantity of diet A in carrots, give you safety against avariety of skin issues and assist you in preserving your skin healthier. Upload extra carrots for your regular eating routine and you may build the skin's wellbeing. Feeding carrot is very much useful in keeping your skin energetic, vibrant and solid. Consuming carrot fluid regularly may assist to put off numerous scars or blemishedpores and skin. Carrots have an affluent quantity of vitamin C which is a powerful water-soluble antioxidant, enables skin to recuperate quicker from outside injuriesand damage. This Vitamin also requires for keeping up the flexibility of the skin. So, everyday use of carrots can assist in stopping wrinkles, and be slowing down the way towards maturing. Carotenoids and cell reinforcements properties in carrots ensure the skin to beautify immunity in opposition to dangerous solar rays andrecuperate sunburns. Doctors advise drinking carrot fluids in summers as it fills in asa herbal solar blocking specialist. Dry skin is normally as a result of lack of potassium inside the body. Carrots are wealthy resources of potassium, and everyday utilization naturally prompts skin hydrous and moisturize. The beta-carotene, an element in carrotis useful in repairing skin tissues. 2. Benefits of Hair:A carrot has the ability to boost hair thickness and improve hair nourishment.Filled with Vitamin A, carrots can provide a bunch of benefits in your hair: Carrots are powerful in battling baldness, forming it dense, dazzling, lengthy and very intense. Carrots have abundant Vitamin C and E which can enhance blood circulation in your scalp and ultimately put a stop to untimely hair greying.Lift Immune Function:- Carrots possess a few sterile and antimicrobial capabilities that lead them to perfect for boosting the immune procedure.Beta-carotene, an immune-boosting nutrient, might assist you to keep healthy and oppose unhealthy microorganism. A season's cold virus can stick around for maybe a couple weeks,mak ing it troublesome to go to work or school. In Carrots there is a plenty of vitamin Cwhich is an antimicrobial, can assist to reduce the intensity of a cold as early as possible.Indeed, if you take two glasses of carrot squeeze every day, can enhance your immunity almost 70%!4.Brings down Blood Pressure:- Excessive LDL cholesterol may be a chief aspect inflicting coronary heart sicknesses. Carrots havehuge amounts of dietary fibre of their roots that enables to put off extra LDL cholesterol from thepartitions of arteries and blood vessels. So as to stop heart-related issues, it is imperative to intakegood quantities of carrots regularly.Researchers have discovered that consuming carrots regularlycan decrease the chances of stroke by 68%. Carrots have an opulent resource of Potassiumwhich can boost to keep control of your cholesterol level. Potassium that may be a vasodilator mayloosen up the anxiety in your veins and arteries and by reducing the strain on the circulatory system.As l ow as cholesterol levels lessen the chances of coronary illness and stroke.Regulate Diabetes:- Carrots are excellent for glucose regulation thanks to the carotenoids, antioxidants, available in them.They may be regarded as proportional affect insulin resistance and as a result, bring down glucose and lead a sound life.6. Help in Digestion:- Carrots have a decent quantity of dietary fibre in their roots. Fibre provides mass to stool, which encourages it to pass smoothly via the digestive tract. By and large, this diminishes theseverity of astringency.Enhance Eyesight:- Carrots are also very much useful for your eyes. Insufficiencies of vitamin A will cause a few issueslike seeing in the fuzzy light. Carrots are filling with vitamin A which supports to enhance eyesight and stop the situation like night visual deficiency or the incapability to see in dim light-weight or obscurity from creating as we grow older. Beta-carotene has likewise been appeared to ensure against macular degenera tion and decrepit cataracts.Defends Teeth and Gums: -Carrots can smooth your tooth and mouth as well. It can activate gums and cause a whole lot of spit, and protect your tooth against cavity-forming bacteria. Just Feed them at the tip of a meal and decreasethe danger of cavities. The minerals in carrots avoid tooth harm.Liver Safety:- Carrot concentrate might also assist to defense your liver organ from the harmful impacts ofenvironmental chemicals.So, you could eat them crude or baked and brought to just about pretty much any dinner you can consider. Marginally sweet taste and all-around health benefits make carrots well-liked. Thus, make a habit to take part in your everyday meal routine and experience all the health blessings they must provide.

Descriptive Writing – Ayer’s Rock

As the cramped, stuffy minibus approached our destination, I could see the first rays of morning sun sparkle over the horizon. Against this blinding inferno an ominous shadow appeared. It grew as we drew nearer, the true size of it becoming clearer. Looking away briefly to swat at a fly, as I turned back I was hit by a surge of warmth as the sun rose higher. Transfixed I stared at the task before me; the other occupants of the bus seemed sombre and lifeless compared to the scenery. Glancing at my watch (5.00am) I slipped my hat over my eyes and attempted to sleep. A sudden jolt awoke me; a speed bump signalling our arrival at the monolith. The shade confused my dozing mind briefly as I looked left. Waking quickly I saw a vast expanse of orange-brown rock rising to the sky, ugly at a glance but beautiful in detail. Awe-struck, my eyes slowly surveyed the rock; tracking up I saw faint smears of colour moving towards the summit, and eventually clicked that these were people, dwarfed immensely by this foreboding thing. I managed to pull myself from my seat, grab my camera and head for this blister rising from the outback. My view had been that I was at the base of the rock already, and that my walk would be a short one, but the weathered lump continued to grow as I approached. More and more detail was becoming visible; small bushes surrounding the base from a distance were actually small trees, small cracks in the rock were the size of a block of flats, creating huge weathered tentacles reaching into the desert dust. I eventually reached the base, continually staring upwards and trying to take in the full magnitude of this place. Our groups guide appeared and gave us the go ahead to begin the climb to the summit of this red mountain. I began the climb optimistic; seeing the sloping pathway from the base made it seem an ascent of no more than 150 metres, and the help of a chain near the floor would make it short work. But as I climbed higher, I saw more pathways stretching off over the wasteland of the zenith. Already somewhat tired, I suddenly had a surge of energy and decided to press on fast. I motored up the remaining chained slope, ignoring the floods of Japanese tourists sliding slowly down. Reaching the barren plain, I saw it was not the flat desert I had imagined but was covered in deep furrows and potholes created by the millennia of exposure to the harsh outback elements. I groaned, but could now see the apex another 200 metres or so higher. The prospect of seeing the already magnificent view from that windswept pinnacle strengthened my resolve, and I set over this other worldly landscape As I continued to climb, and could see more of the pristine wilderness around me, I realised just how far from the hustle and bustle of the civilized world I was. No sound could be heard apart from the constant warm breeze whipping through the channels in the rock; after my push towards the top I had left the rest of the people heading up behind somewhat, and no other tourists had ventured this far. I had the pleasure of being completely alone to fully appreciate the beauty of my surroundings, and how disconnected from life I felt. I realised that in my mental wanderings, I had also wandered quite far, almost to the roof of this red world. The final chasm in the rock before my goal seemed nothing more than a ditch and the last few steps would be done in minutes. Rising over the final hill and out of the shadow, into the fierce morning sun was fantastic. Seeing the earth stretch out into infinity below me filled me with life. It was quite odd. Weary from the climb, I sat down to rest, still feeling this wonder that places this untouched still existed in the world. The inspiration to explore and find more of these areas of solitude was suddenly kindled in me, and started some ambitions flowing in my brain. Rested, I decided to use this short period of isolation to examine where I was. Although at a glance the summit seemed empty, on closer inspection there was life. In the pools of rainwater dotting the surface were ancient creatures, species of crustacean, with strange shrimps and strange prehistoric things I later found out were called triops; similar to the trilobites of the Mesozoic, yet still alive after the isolation on this rock. It was quite incredible; a glimpse into a life cycle that has been carrying in a single puddle for millions of years, completely ignorant of the rest of the world and completely unchanged. In the time I had been staring into the pool, my mum and sister had arrived and were admiring the view. I approached and told them about what I had seen and my amazement at this place. We explored some more, took some photos to remember what we had seen, and found the remains of a fire from an aboriginal fire, possibly hundreds of years old but preserved on this time stopping rock. Thinking of the ages that had been and gone while this single rock had stood frozen continued to amaze me. It was seen by some of the first human cultures hundreds of thousands of years ago, before dinosaurs would of swum around it during its time submerged in an ancient sea, before that who knows what might of seen it? If it could speak, what stories would it tell? Hours had passed since I first set off, and it was time to head back to the confines of the minibus. Coming back down, I didn't mind leaving as I felt as though no matter how much we are told about the world, no matter how much information we are fed through the media, television and how much our governments try to shrink our perception of the world, it is still a truly vast place that should be appreciated for its wonders and the ones it may still hold. Reaching the base again, and looking back at where I had been, I decided that I wanted to see these wonders in my lifetime.

What is Child Poverty, its Key Causes and Impacts?

As a result of the economic crisis, the amount of children in risk of poverty is growing. Poverty is considered to be lack of access to financial resources, services and chances for the young people to develop, become successful, confident and flourish. Children in poverty are those ones living in families in low income and who can't meet the adequate standard of life. The failure to protect young people from deprivation is one of the significant mistakes which one society could admit.The highest price is paid by the children, but the society is facing a cost as well: less people with good qualification, lower productivity, poor health education, high risk of unemployment and dependence to social benefits, and loss of community connection. This is the reason why the Government and many independent organisations, like CPAG, Barnardos, JRF, Save the Children, e.g., make a strong attempt to find the solution and end the children poverty, obtaining an efficient resolution required to ana lyse the problem in his dept. To understand what stands behind the meaning we have to examine the factors included in Child Poverty measurement, what causes it and the impacts.It's difficult to clarify the definition of child poverty and to observe the number of young people living in it. To specify the problem, the Government has generated a â€Å"multidimensional measure of child poverty†. The elements in this measurement are created on researches of what's causing the privation and how it impacts on children's lives. The first element is the â€Å"Income†. It's holding the leader position in the adolescent's life, for example, the parents on low income cannot afford to buy accurate clothes and healthy food.The Government is taking into account the â€Å"Material Deprivation† as well. This measure includes factors like the frequency of enjoyable activities and social gatherings families can perform like birthday celebrations, friend's visits and community meet ings.Another component is the â€Å"Poor housing†. Poor housing is an unheated home, congested, overloaded or in unsafe area. Living in that environment can have an instant impact on children's health, comfort and self-esteem.â€Å"Access to Quality Education† is another important component. Attending a school with satisfying facilities and outstanding teachers can emancipate the achievement in children, where the opposite – attending a falling school, could put a stop on a child's motivation and future success. That's why the Government registered it as an important part of the child poverty measurement.Another main point is â€Å"Family Stability†. Children growing in aggressive surroundings, with violent parents and children witnessing divorcement are more likely to develop mental and physical illnesses and behaviour.The last element, â€Å"Parental Health†, has a remarkable effect upon young people. Looking after their ill parents can put a bar rier children’s progress.Multiple factors could cause child poverty, but some of them are very difficult to be identified. That's why we will look at most remarkable ones.â€Å"Workless† is a significant component. This can cause depressive conditions, alcoholism and loss of confidentiality in some parents. It has a negative interference in children’s wellbeing as well, expressed in an inadequate behaviour, lack of interests in future realization and less independence.Additional cause is â€Å"Unmanageable Debt.† The inaccurate financial management can leave parents with less or no money to cover the primary needs of their children. Furthermore, consumer research published in Relate Argument Survey (1998) have found that the â€Å"money issues are the main cause of arguments within couples,† expanding the dangers of family breakdown and stress in youngsters.Working doesn’t always mean that people are far from poverty. There are two  more i mportant factors to be mentioned here: the â€Å"Parental Skill Level† and â€Å"Low Paid Work†. The lack of good qualifications increases the chances of unemployment or low payment. The results are low-income and deprivation. Many circumstances within the family life can cause child poverty, including ineffective beneficial system, disability, e.g., lone parents’ households.Growing up in indigent background has irreversible consequences among children’s welfare, their personality, emotional development and future potential. The poverty affects children’s physical, emotional and psychological health. Injuries and death in youngsters are closely linked to livelihood in poor housings and unsafe areas where the risks factors, like main busy roads and crime, are higher.A range of chronic conditions, like asthma, diabetes and dental caries, iron deficiency anaemia, cerebral palsy, low birth weight and preterm birth are associated with the social depriva tion. Acute illness, pneumonia and tubercular infection are greater among children in social disadvantage. Poor behaviour and emotional problems in children are socially patterned. The crime offences in children, underage pregnancies and teenage motherhood are more common in deprived and disadvantaged communities.Infants born in poor families often develop delay in speech and understanding, and , according to Social Mobility: Narrowing Social Class Educational Attainment Gaps, DfES, (2006)† This gap grows over time, with many poor children failing two years behind by the age of 14.† Many children living in poverty leave school early or without qualification. This has long-lasting impact on their lives because as adults they are facing unemployment, low-income and emotional discomforts.Economic, social and political development of the UK, to some extent, depends on whether children grow up happy, healthy, well educated, protected and confident in themselves. Childhood is short, but it has strong imprint on human life. Children that don’t go to school or have lower qualifications and children that don’t receive good health care may become the marginal part of society for the rest of their lives.By investing in children, the Government can help them break the cycle of poverty which they inherit from their parents. Ending the child poverty can result in an overall reduction of deprivation in the society, preventing the new generation from misery and isolation.

Dr. Pepper Snapple Group Case Study Essay

Andrew Barker, a brand manager for Snapple beverages at the Dr. Pepper Snapple Group, Inc., must assess whether or not a profitable market opportunity exists for a new energy beverage brand to be produced, marketed, and distributed by the company in 2008. He has about 3 months to determine the market opportunity. SWOT. Strengths| Weaknesses| * Strong portfolio of leading consumer-preferred brands * Integrated business model * Strong customer relationships * Attractive positioning within a large, growing, and profitable market * Broad geographic manufacturing and distribution coverage * Strong operating margins and significant, stable cash flows * Experienced executive management team| * Currently the only major domestic nonalcoholic beverage company in the US without a significant branded energy drink of its own * Company bottlers and distributors do not serve all areas of the US (by early 2008, 80% of the US market) * Market is already established| Opportunities| Threats|. * Integrated business model provides opportunities for net sales and profit growth through the alignment of the economic interests of its brand ownership and its bottling and distribution businesses * Carbonated beverages were the 4th largest nonalcoholic beverage category in the US in 2006 and the fasted growing beverage category * Average US per capita consumption of energy beverage drinkers increased by 14% since 2004| . * Industry analysts project an average annual growth rate of 10.5% from 2007 to 2011 (down 32% from 2001-2006) which is attributed to market maturity, increased price and packaging competition, and the entrance of hybrid energy beverages, such as energy water, energy fruit drinks, ready-to-drink energy teas, and energy colas * Energy beverage consumers limit their choice to only 1.4 different brands, which suggests brand loyalty in this market. * 5 Major brands (Red Bull, Hansen, Pepsi-Cola, Rockstar and Coca-Cola) dominate the US energy beverage market, accounting for 94% of dollar sales and unit volume. * The energy beverage market has experience product proliferation and price erosion in recent years * Energy beverage prices declined 30% from 2001-2006| Critical Issues * Dr. Pepper Snapple Group, Inc. is the only major domestic nonalcoholic beverage company in the US without a significant branded energy drink of its own. * 5 Major brands (Red Bull, Hansen, Pepsi-Cola, Rockstar and Coca-Cola) dominate the US energy beverage market, accounting for 94% of dollar sales and unit volume. Alternatives. * Do Nothing * The Dr. Pepper Snapple Group, Inc. bottling and distribution system should introduce an energy beverage, marketed towards adults, ages 34-54. The Energy beverage should include two flavors, with a regular and sugar free version of each, all available in a standard 16 ounce size, as this segment accounts for the most growth opportunity (150%). Advertising and expenditures for the new energy drink brand need to avenues through social media, TV, print, event, etc., as the market is very competitive and consumers are extremely brand loyal. Advertising should include free handouts of the beverage, or ‘trials’, to generate buzz and get consumers to try the product. The new product should be able to stand out when next to other energy drinks, maybe package it in a unique bottle, such as glass. They should supply all off-premise retailers, focusing on the convenience stores first, as they account for the most retail dollar sales, and then moving into the supermarkets and mass merchandisers. The new beverage should be priced a little higher than average, at $2.50 per single-serve package.

Team Work Essay Example | Topics and Well Written Essays - 750 words

Team Work - Essay Example The Belbin theory of team building states that in order to build a good team, a workplace should be assessed in great detail to look at the strength and weaknesses of individuals. The information learned at this stage can be used in selecting the right people for the right task. It will help in building good working relationship because people with the right skills will be doing the right tasks and hence will enjoy success and authority over what they do and this will in turn make them more confident and will help them achieve their targets with ease. It will also help the development of high performing teams because right people will be doing the right work. This will create positive synergies and generated output will greater than the sum of inputs by the team. It will also help build mutual trust and understanding because all the team members will know that right people are doing the right job and hence it will be easier for all team members to communicate, report any blunders and take the corrective action as a team if necessary. All of this will build a winning team which will work extremely efficiently in congregation to achieve their tasks, goals and target within the given span of time. Belbin also gave a clear definition of team members. He believed that personality hardly matters in team setting. An individual should be judged by the way he behave, contributes and interrelates with the other team members and sees them as his peer. Team working can help team members in working in the field in which they are strong in and eliminating their weak aspects by assigning some of the tasks to people who are good at one of the team member’s weakness. In other words, team work is a congregation of strengths and elimination of weaknesses. Everyone in a team can focus on the core competencies while letting other team members do the task in which one is weak in. This is an impressive utilization of the congregational strengths that a team has. It leads the t eam to be more efficient, productive and time efficient. As a result, many of the large organizations divide their work in projects to be completed by competent team of individuals having varied skills sets and way of think. This eliminates the problem of being stuck in tasks and all the work flows smoothly which benefits the entire organization. During research done on the topic, it was found that balance is the key in the success of a team and individual’s that are part of a team. Too much of one kind of skills may lead to a team that may not be able to operate as efficiently as a team that has varied skill sets. Hence, all kinds of skills should be given a weightage when composing a ideal team. This weightage should then be compared with the skills required in a job and team composition should not be complete until and unless the two are not in equilibrium or the sum of skills sets required in a job and sum of skill sets of a team are equal. Only then an ideal team will be formed, when both are in equality. Belbin allowed certain types of weaknesses in a team. These include people who are forgetful, people who delegate too much work leaving too little for them, people who are slow, perfectionists, bad-humored and specialist in their old fields. All of these weaknesses are accepted because there is no incompatibility in the team’s targets and all of these weaknesses are personality based and not work based. Hence, Belbin believes that these types of weaknesses in a team setting are allowable and does not make much difference as compared to work related weaknesses. The personal example that I would like to share through this essay is when I was completing a research work in a group. I encountered people of diverse personality

Clinical versus management tracts Essay Example | Topics and Well Written Essays - 500 words

Clinical versus management tracts - Essay Example Pediatric nurses work in hospitals or clinics. According to Datta (2007), they may play many roles, such as providing treatment, inserting IV lines amid other therapies. Informatics nurse helps in identifying, managing and communicating data, information and analytical knowledge to the medical doctor. This entails the incorporation of science and compound data management strategies (Mettler & Raptis, 2012). Geriatrics nurses help provide health care to elderly patients. This is considering that old patients have an increased risk of injuries and illness. Therefore, a geriatric nurse helps these elderly patients avoid further illness and injuries. Additionally, they assist the elderly patients and family in coping with old age illnesses (Makary, Segev & Pronovost et al., 2010). Clinical nursing opportunities entail working as pediatricians, geriatrics in clinical care settings or emergency rooms. According to Alligood (2013), mainly they manage psychiatric or rehabilitative types of care where they attend to patients enduring pain and anxiety. On the other hand, management tracts entail managing or directing nurses who provide nursing care to patients. Besides, nurse managers play a crucial role in hiring and retaining nurses (Alligood, 2013). They also work collaboratively with medical doctors in managing patients and enable patients and their families overcome pain, suffering and illnesses. As a nurse, I am intrigued by taking a managerial position in nursing. I am well aware of the demands that management-level nursing entails, such as carrying out leadership roles and running administrative duties in a clinical setting. I enjoy taking part in a decision-making process in a clinical setting and pursuing the nurse management role will help me achieve this desire. Nursing management also entails undertaking managerial duties, such as strategizing, scheduling, staffing, managing and

Strategic Marketing of Qatar Airways Assignment

Strategic Marketing of Qatar Airways - Assignment Example It is evidently clear from the discussion that strategic marketing orientation is an integral part of the modern-day business. Modern day business is ever-changing. It is very important for each and every organization to change their structure according to the time. The modern business is full of cutthroat competitions; managing competition is the need of the hour for the management across the world. Customers are the focus and understating customers continuously is a complex but important task. The performance of the company has significant dependency on inter-functional co-ordination. Organizational culture with their values and visionary thoughts also play significant roles in the marketing orientation. Shareholders are the pillars of organizational successes, it is important for every company to take care of the long-term interests of shareholders. With the help of this study Managing director of Qatar, airways will be able to get some insights of marketing orientation on the bas is of the above-written factors. The organization has 131 fleet sizes and the company covers 144 destinations across the world. According to Donavan, Brown, Mowen, customer orientation is all about a group of actions taken by the companies to identify and meet the needs of the customers. The authors said that previously organizations were more products centric but as the business scenario has changed nowadays organizations are transforming themselves into more customer-centric. They also commented that performances of the organizations are highly dependent on the continuous understanding of changing needs of customers. In the modern world of business customer orientation is the core factor and fundamental aim of every organization is to remain focused towards customers. They argued that in modern-day business every company relies on pricing, innovation and brand image. They commented that apart from all these things organizations can gain high competitive advantages through offering quality services and by meeting the customer expectations.

Operatint a Successful Restaurant Assignment Example | Topics and Well Written Essays - 1500 words

Operatint a Successful Restaurant - Assignment Example These limits include procedures of delivery, storage and cooking (Alonzo, 2007). Thirdly, critical limits for the critical control points should be determined for every menu item. These limits must be adhered to so as to minimize any possibility of food poisoning. For instance, poultry storage and preparation should meet the appropriate temperature controls. Poultry should be cooked at temperatures above seventy-five degrees Celsius. On the other hand, beef should be cooked at temperatures above one hundred and sixty degree farenheight. Duration of cooking should also be definite so as to ensure appropriate cooking (Dismore, H., & Entrepreneur Press, 2006). Fourthly, the critical control points should regularly be monitored. The restaurant manager should monitor every food handler. They should ensure that appropriate procedures are followed. Fifth, corrective measures for a breach of any steps above shall be recommended. To cater for this, staff members should undergo refresher training on food safety, menu development and ensuring quality service. Corrective action may be necessitated due to various reasons. These reasons include unattractive food, complaints from customer, storage of out of date foods, and sighting of pests and unclean utensils (Alonzo, 2007). Sixth, system verification strategies should be implemented and verified. In adherence to Hazard Analysis and Critical Control Points (HACCPP) standards, the restaurant should ensure that the plan is developed. Availability of thermometers to ensure appropriate temperatures of food items should be ensured. Finally, appropriate record keeping procedures for the staff members would be necessitated. Daily corrective actions applied should be recorded in flow charts accurately. The HACCP demands that every restaurant keep checklists and time and temperature logs. Record keeping shall be considered for every stage in food handling and preparation (Alonzo, 2007). Guidelines

Democracy in the Third World Essay Example | Topics and Well Written Essays - 2500 words

Democracy in the Third World - Essay Example (Tilly, 2007) There are various questions that need to be raised in this context which are as follows: Nationalism is that phenomenon which stems from complete loyalty and love for one's nation. Under the influence of nationalism, a citizen forms his personal sense of identity in context of the broad characterization of the nation. This consequently leads to mass identity along the same lines when like minded persons get together - a phenomenon better described as national identity. Reversibly, the identity of a nation is formed by the sentiments, attitudes and broad cultural assimilation under which its people function. The theories of nationalism and national identity are complementary to each other, and these inspire entire generations. (Tilly, 2007) Two strong factor that influences nationalism is a legacy of colonisation along with the ethnic groups. These factors, when combined provide a series of influences on the culture, historical experience and other such aspects of a nation or a state. This is due to the fact that the effect of colonisation is most seen on the evolution of ethnic groups. This is of special importance when studying a state in a third world country, where ethnic groups and tribes are of paramount importance in the basic structure of the demographics. Third world countries have seen the ravages of colonisation and are still attached to strong ethnic sentiments, in most cases. This makes for a strong context for nationalism. Yet, the character of nationalism and national identity is not enough for the survival of democracy. Democracy requires the strong footing of policy in order to support development so as to maintain a focus on nationalism and not just fighting poverty and hunger. Participants in Public Policy Public policy may be defined as that state of things or action where the public authorities exercise their freedom of choice in order to deal with certain issues. The tools or mechanisms used to deal with these issues are known as public policy. Public policy may also be defined as a set of decisions that are interrelated to one another. These decisions in turn, are taken by political parties, or other individuals involved in social service, with the broad aim of selection of certain goals that will fit into the situation at hand. Public policy may be implements to various aspects of one's public and domestic life, including welfare, health, justice, feminist policies, and interest group conflict, among various others. (Dye, 2001, p. 4 to 7)2 In this context, the participants in the public policy process may be segregated into two categories. The first are the official participants comprising of

Rachel Perkins Essay Example | Topics and Well Written Essays - 3250 words

Rachel Perkins - Essay Example This certainly is an underlying theme in some of her films, including One Night the Moon (Aboriginal tracker is ignored by a white farmer, which leads to the death of the white farmer’s missing daughter) and Blood Brothers – Freedom Ride (Aboriginal individuals ride from town to town, telling the experience of the Aborigines, and urging action). However, her films are just as likely to either portray whites sympathetically, as in different segments of her documentary series, First Australians, or eschew white-Aboriginal conflict at all, in favor of universal themes. Radiance and Bran Nue Dae are excellent examples of this. Moreover, the overarching themes that she uses, when she does address the whites-Aboriginal conflicts, are that the Aboriginal peoples are resilient and able to overcome their social issues. This essay will detail how Rachel Perkins challenges the narrative of white oppression by demonstrating how her themes are focused around universality and overcom ing adversity, as well as show how another theme, which relates to the overall themes of minimizing white oppression, that of the use of music, is a common thread through much of her films. Resilience and Activism First Australians was Perkins’ television documentary, and this film focuses upon the history of the Aborigine peoples, with every episode of the seven part series focusing upon a different region of Australia. Perkins did not re-enact the drama and violence that occurred, but, rather, made the film in true documentary fashion by using pictures, interviews, diaries and voiceover narration. In this film, one of the themes, which is prominent in the films of Perkins, was that of resilience. Perkins did not necessarily want to make a documentary about the horrors of the history of the Aborigine peoples, but, rather, wanted to show how the Aborigine people overcame their precarious situation. Perkins did this, as a filmmaker, but focusing upon individual stories which w ere personal and character-based. These stories were narrated through visual and written sources which were left behind by the settlers as they reflected upon the past. The scenes, which were narrated by Perkins, was interspersed by historian analysis, and these historians were experts on the Aborigine and the early settlers (Collins, 2010). As an example of the resilience that Perkins showed through her documentary, one of the stories that she focused on was that of Bennelong, an Aborigine person who was kidnapped by governor Arthur Phillip. Phillip later befriended Bennelong (Konoshi, 2009). This is an example of resilience, as the story of Bennelong is one of overcoming adversity. Bennelong was taken from his wife and kidnapped, yet he not only did not despair in this situation, but made friends with his captor and became a sort of ambassador and mediator between the British and the Aborigine peoples. While he was able to straddle both worlds – that of the white man and th e Aborigine – he chose his own culture and died a respected elder in his tribe (Smith, 2009). That Perkins chose to focus on this story shows that she wanted to show triumph with the tragedy, and she sympathetically portrayed both Bennelong and his captor, later friend, Arthur Phillip (Konoshi, 2009). Another of the themes which is present this work is the interaction between the whites and the Aborigine population. While it certainly would have been easy for Perkins, as an Aborigine filmmaker, to show the Aborigine population as an oppressed people, and the whites as the oppressor, First Australians took a more nuanced approach. She chose to focus on the way that the whites and the Aborigine helped one another throughout the years. In addition to the story of Benn