Marketing of Haagen Dazs Essay

ew York City, however soon distribution expanded throughout the east coast of the U. S. , and by 1973 Haagen-Dazs products were enjoyed by discerning customers throughout the United States. n 1976, Mr. Mattus daughter Doris opened the first Haagen-Dazs Shop. it was an immediate success, and its popularity led to a rapid expansion of Haagen-Dazs Shops across the country. in 1983 Mr. Mattus agreed to sell the Haagen-Dazs brand to The Pillsbury Company, which remained committed to the tradition of superior quality and establishment on which Haagen-Dazs deoxyephedrine cream was founded. since then, it has become a global phenomenon, available in 50 countries. the aforesaid(prenominal) careful attention to quality that Reuben Mattus built into every Haagen-Dazs product stay today. ce cream lovers the beingness over now recognize the unique Haagen-Dazs logo as synonymous with the ultimate super-premium ice cream. from the beginning, Haagen-Dazs ice cream has sought to innovate and b ring new frozen dessert experiences to its customers, including distinctive flavors such as vanilla swiss almond, butter pecan, and dulce de leche, to name just a few.Haagen-Dazs was also the first to introduce the area to ice cream bars for a grown-up palate, with the introduction of the Haagen-Dazs brand ice cream bar bankers bill in 1986. other super-premium innovations followed, with frozen yogurt in 1991 and sorbet in 1993. o this day, the Haagen-Dazs brand remains committed to developing exceptional new super-premium frozen dessert experiences, releasing new flavors every year. ancestry of brand name Mattus invented the Danish-sounding Haagen-Dazs as a tribute to Denmarks exemplary treatment of its Jews during the Second universe of discourse War, and included an outline map of Denmark on early labels. The name, however, is not Danish, which has neither an umlaut nor a digraph zs nor does it have any meaning in any language or etymology before its creation. Mattus felt th at Denmark was know for its dairy products and had a positive image in the U.